Fuelling the future of Factual
Combining viewer immersion and semiotics, with our prized Dragons' Den experiential approach, to develop future programme briefs for ITV Studios' labels.
WHIPPING UP A FRESH NEW BRAND DESIGN
Mixing cutting edge cultural and food trends analysis with customer insight, to package up the future brand, product and design template for Mindful Chef.
DELIVERING TAKEAWAYS TO A NEW CUSTOMER
Uncovering behaviour change strategies to drive phone and face-to-face takeaway collectors onto the Just Eat platform.
Nurturing A Brand Identity For The Digital Age
Working with Gumtree and design agency Koto, to provide consumer insight to guide the Gumtree brand refresh journey.
Creating a conversation for comedy
Utilising viewer communities to inform Channel 4’s comedy commissioning strategy.
Decoding The Thriller Genre
Utilising semiotics with an innovative digital approach to investigate thriller genre fandom.
Thickening the drama plot
Testing Sunday night drama rough cuts to enhance viewer enjoyment and engagement.
Eliciting Emotionally Rich Home Truths
Sitting down with homeowners across the UK to create a series of audio and photographic memoirs chronicling the meaning of happiness in relation to the home.
KEEPING IT REAL FOR REALITY TV
Taking viewer needs and turning them into exciting new reality TV format ideas for MTV.
PRESCRIBING IDEAS FOR SERIES DEVELOPMENT
Using Video Reaction Cams to capture real time viewer feedback for Channel 5’s prime time entertainment formats.
Revamping The Charity Shop Brand
Using ethnographic techniques as fuel to create a range of new brand concepts for the future of Oxfam stores across the UK.
Unmasking The Secret Lives Of 8 Year Olds
Delving into the world of tween girls to explore 21st century fandom for Top Of The Pops and Girl Talk magazine.