We are a multi-award-winning independent company of Creative Researchers and Brand Strategists. We provide smart creative insights into people and culture and deliver clear strategies that fuel creative direction for our clients. Whether it's the inspiration for new ideas, solutions for product development, or confidence in decision-making, we are passionate about helping brands and companies tackle their creative challenges.

For each project, we blend different areas of our expertise:

Creative Research

Whether it’s over breakfast, on the move, in a group, or online, we are experts at making connections with people from all walks of life. We create research approaches that connect us with our subjects in the deepest and most authentic way possible. We blend Qualitative techniques with our own award-winning creative approaches, inspired by the creative industries we work with. Our creative research approach leads us to more creative insights and strategies for our clients.

    Our Skills

  • In-Person + Digital Discussions
  • Ethnography + Observation
  • Community Platforms
  • Prop-Shop Workshops
  • Structured Reality Filming
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Strategic Thinking

We are as passionate about researching culture, as we are about researching people. We tackle every subject by making sure we know what cultural forces are shaping what people think, feel, say, and do. We frame all our work through a cultural filter, spotting trends, new ways of thinking, and keeping an obsessive eye on all things pop culture.

We also have an in-house team of Concept Creators who expertly blend together research insights and models of thinking to craft new brand and product concepts; making our research projects truly through-the-line.

    Our Skills

  • Semiotics
  • Cultural Analysis
  • Concept Creation
  • Behavioural Science
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Creative Assets

We work closely with a network of amazing people from the creative industries who turn our insights into wow-factor outputs. Our collaborations with filmmakers, tech gurus, artists, and designers have produced award-winning films, branded content, and experiential events.

    Our Skills

  • Documentaries & Short Films
  • Photo Journalism
  • Digital Portraits
  • Printed Collateral
  • Product Visualisation
  • Experiential Live Events
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