Through our deeply thoughtful, unapologetically unconventional, award-winning approaches, we deliver standout insights and ground-breaking brand strategies.

We blend together three areas of expertise:


Whether it’s over breakfast, on the move, in a group, or on social, we are experts at having conversations with people from all walks of life. We complement these conversations with the latest digital and wearable technology to capture real-time behavioural insight.

We are famous for our mould-breaking techniques that borrow from the world of TV and radio production. These are pretty nifty at unlocking subconscious decision making and have won us a few awards too.

    Our Techniques

  • Qualitative & Quantitative
  • Digital & Social
  • UX
  • Prop-Shop
  • TV & Radio Production Formats
  • Wearable Tech
  • Makers Tech
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We frame our work in the latest cultural trends, academic thinking and an obsessive eye on all things pop culture. This adds a vital layer of context to our research insights and makes sure our work always stands out.

Our in-house team of concept creators expertly blend together research insights and models of thinking to craft new brand and product concepts. This makes our research projects truly through-the-line.

    Our frameworks

  • Behavioural Science
  • Semiotics
  • Cultural Analysis
  • Trend Forecasting
  • Mindful Enquiry
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We work closely with a network of amazing people from the creative industries who turn our insights into wow factor outputs.

Our collaborations with filmmakers, tech gurus, artists and designers have produced award-winning films, branded content and experiential events.

    Our Outputs

  • Documentaries & Short Films
  • Photo Journalism
  • Digital Portraits
  • Printed Collateral
  • Product Visualisation
  • Experiential Live Events
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