We are an independent, creatively driven team of senior researchers and brand strategists based in the heart of East London.
With diverse but complementary skillsets, we each champion different areas of our business.


Amanda (Co-Founder) has come a long way from her days as a tyre-fitter in Yorkshire. As a Social Psychologist and award-winning researcher who has led ground-breaking research for the biggest behaviour change campaigns of our time, Amanda makes sure we lead the way in applying new behavioural thinking in our work.


Darren (Co-Founder) has a face that makes people want to tell him things. Despite the fact, with a career spanning twenty years, wrinkles are setting in. Darren ensures we continually challenge convention with our product offer. He leads the industry in the adaptation of television production techniques within the research process, and has a particular interest in the application of wearable and makers technology.


Mary (Research Director) is our resident psychotherapist. She brings the best thinking, frameworks and approaches from the academic world and turns them into powerful commercial tools for our clients' businesses.


Sarah (Operations Director) looks after the operational side of things. She is the go-to person for any new business or invoicing enquiries, and she works tirelessly to ensure the smooth running of our HQ.

Working With Us

Susie Donnelly

Amy Ryles