Ginny Valentine Badge of Courage Award

Awarded for our Structured Reality Approach to insight generation

The Ginny Valentine Badge of Courage Award recognises bravery in market research, in the UK and internationally.

Our Structured Reality approach borrows from the TV production methods most often associated with shows such as TOWIE & MIC.

We adopted Structured Reality as a technique for capturing complex consumer decision-making processes on film. In doing so, we flew in the face of the perceived wisdom as to how filming can be utilised within a consumer insight context.

The judges praised our bravery in "ignoring client resistance and rejection to reveal new and compelling insights."